eBay Partners With FICO To Create Commerce Marketing Platform
eBay enterprise produces a Commerce Marketing Platform for partners and clients. The platform will enable marketers, and analysts to look into leading predictive analytics and decision management data. With the strategic partnership with FICO, this platform can enable users to have analytics technologies, products, and optimize the relevance, and value of individual customer’s purchasing needs. (Presentation Video).
Commerce Marketing Platform, eBay Enterprise:
eBay commerce processed $212 billion dollars of commerce volume in 2013. The platform will present a few features such as: the customer engagement engine, loyalty engine, audience insights engine, social engine, attribution engine, display engine, optimization engine, and media planner (FICO & eBAY announcement).
The industries that this platform can be used on are a long list such as: the grocery, retail, pharmaceutical, insurance, financial services, and consumer packaged goods industries.
eBay Enterprise:
The company is a subsidiary of EBAY. (EBAY Website). The company focuses on developing and operating online stores for physical brands and retailers that do not have an online presence. The company provides services of technology integration, marketing, customer care, consumer engagement, payment processing, fraud detection, and fulfillment. The company has clients in big brand names such as iRobot, Ace Hardware, Sports Authority, RadioShack, and Dick’s Sporting Goods. The company was formerly named GSI Commerce, and acquired by eBay for $2.4 billion dollars in June 2011. The company was originally founded by Michael Rubin in 1995, and focused on selling sporting supplies and goods. The company soon branched out to clothing and other categories. (eBay Enterprise Website)
FICO:
Fico is a company that provides analytics services and software that includes credit scores for financial services sectors. FICO is a pioneer in credit score analytics that was founded in 1956 by Bill Fair, and Earl Isaac. The company started selling credit scoring systems and eventually went public with the stock symbol “FICO”. (FICO Website)