http://youtu.be/PKAcOawiaNk
Fast food giants, Taco Bell, has launched an ad campaign that is likely to give a big headache to all its competitors, especially one particular rival. In the latest commercial of Taco Bell, you will see a number of people whose names are Ronald McDonald, endorsing the new breakfast menu of Taco Bell.
This unique ad was launched by the company on March 27 and they really found people with the name of Ronald McDonald and made them proclaim their love for the Taco Bell’s breakfast menu. According to the company sources, this ad campaign is set to become the largest marketing campaign in its 50 year long history. The small ad which runs for about half a minute shows several Ron McDonalds explaining why they love Taco Bell.
This commercial blatantly pokes fun at McDonalds, the biggest player in the industry by a huge margin. The ad starts with a guy narrating about why it is not at all surprising that all these guys love Taco Bell’s new item – the Waffle Taco. Then one by one the people introduce themselves as Ronald McDonald.
This ad has been created by an advertising firm called the Deutsch LA and it also shows a disclaimer that these Ron McDonalds are not at all associated with the McDonald’s Corporation whatsoever.
According to the President of Taco Bell, Brian Niccol, this strategy was solely made for the purpose of turning the attention of the people towards Taco Bell. This ad will make people realize that there is an alternative to what they normally eat. When people tried to reach McDonald’s, there was no one who was wiling to comment.
Whatever may be the end result, Taco Bell have surely been successful in at least gaining the attention of the public at large.